Why Your Skincare Routine Needs A Serum

If we had to choose one word to describe the skincare industry, it would be “overwhelming”. One magazine is telling you that 45-minute Glycolic Peels are an absolute MUST, whilst your Instagram feed is blowing up about Infrared Light Masks and 10-step evening routines. Sometimes it gets to a point where you start looking at your boyfriend’s 5-in-1 shower wash with appreciation instead of disgust … ahh the simplicity!

Throw some fussy, sensitive or easily irritated skin into the mix and you're heading for a headache. If you know us, we like to keep things simple, straightforward and fuss-free. A three step routine paired with some good old fashioned consistency is all you need, because taking care of that beautiful face of yours doesn't need to be complicated. The star of the show in this mix? The active serum.

If you’re trying to cut through the marketing hype and decide if serums are worth your while (and your hard-earned MOO-lah), the short answer is: YES! The long answer? It depends on what serum, and more specifically, what ingredients that serum is formulated with.

Cleansing and moisturising your skin is a great start to ensuring long term skin health and reducing the signs of ageing, but the blessings of technology now offer us access to some pretty awesome ingredients that are proven to make a difference to your skin. But, all ingredients aren't created equal, and as with everything, there are a few things we suggest you keep in mind while perusing the skincare aisles:


Just because something comes in fancy packaging, doesn’t make it technologically advanced no matter how shiny the box is. Just because a product comes in packaging covered in leaves and flowers doesn’t mean it's natural. Just because something has a higher price tag doesn’t mean it's of higher quality or even works.


Just because an ingredient sounds fancy (like stem cells from Swiss apples), doesn’t mean it's compatible with or useful to human skin. Beware of hyped up terms when you shop for skincare. 

Delivery Systems

And just because something is put onto the surface of the skin doesn’t mean it'll get absorbed. This means many good-quality, expensive ingredients end up sitting on top of the skin, unused and eventually washed off (a lot of money down the drain, literally). 

So, why choose our active serums?

We spend a lot of time making sure the delivery system for our active ingredients is effective so they can get into your skin and do the work they're supposed to. This adds some expense to our formulas, of course, but there’s no point in using expensive active ingredients if they aren't going to do you any good.

When developing our serums, we went directly to the straight shooters - the ones that are well proven to actually work - and designed them to tackle these top three customer skin concerns:

- Hyaluronic Acid to quench thirsty and dry skin.

- Vitamin C to brighten and even out skin tone.

- Bakuchiol for skin renewal and stimulating collagen.

And now there’s a new kid on the block; the Argireline Amplified Peptide designed to address lines and wrinkles at their source.

Ready to upgrade your skin routine?

Adding an active serum after you cleanse and before you moisturise is the easiest and most effective way to use the wonderful technology we now have access to and start seeing some noticeable differences in your skin. You'll thank yourself for this easy upgrade.