Moothpaste – Fluoride Free 100g

4.8
Rated 4.8 out of 5 stars
4.8 Stars (131 Reviews)

Fills in surface scratches to help prevent tooth decay.

DESCRIPTION
  • A natural toothpaste with a Fluoride-free alternative
  • Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
  • Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
  • Xylitol helps prevent bacteria and plaque from sticking to teeth
  • Stevia Leaf Extract makes it taste nice – especially for kids!

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.

INGREDIENTS

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

FREE RECYCLING PROGRAM

We might not have words like "Earth", "Nature" or "Enviro" in our name, but we think we're one of the most environmentally friendly skincare companies around. We're always looking for new ways to keep reducing our environmental hoof print, and because this planet means the world to us, we've stepped up our commitment to it and part of that includes RECYCLING.

While all our packaging is recyclable, the reality is that a lot of the rubbish we put in our recycling bins is not kerbside recyclable. That's why we've partnered with TerraCycle to launch our Free Recycling Program. We did this to help all our customers ensure that their empty MooGoo bottles and bits get a new lease on life.

This program is free to join and easy to use. Ready to give it a 'GOO and make an impact? That's MOO-sic to our ears. How does it work? So glad you asked. In 4 simple steps you can make help us make a MOO-ve to less in landfill. Sign up today!

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo HQ within 5 business days of receiving payment.

Standard Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur a $7.90 standard flat-rate shipping charge.

Orders over $50 (based on cart subtotal) qualify for free standard shipping.

Express Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur an $11.90 flat-rate express shipping charge.

Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.

Orders over $150 (based on cart subtotal) qualify for free express shipping.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

DESCRIPTION
  • A natural toothpaste with a Fluoride-free alternative
  • Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
  • Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
  • Xylitol helps prevent bacteria and plaque from sticking to teeth
  • Stevia Leaf Extract makes it taste nice – especially for kids!

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.

INGREDIENTS

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

FREE RECYCLING PROGRAM

We might not have words like "Earth", "Nature" or "Enviro" in our name, but we think we're one of the most environmentally friendly skincare companies around. We're always looking for new ways to keep reducing our environmental hoof print, and because this planet means the world to us, we've stepped up our commitment to it and part of that includes RECYCLING.

While all our packaging is recyclable, the reality is that a lot of the rubbish we put in our recycling bins is not kerbside recyclable. That's why we've partnered with TerraCycle to launch our Free Recycling Program. We did this to help all our customers ensure that their empty MooGoo bottles and bits get a new lease on life.

This program is free to join and easy to use. Ready to give it a 'GOO and make an impact? That's MOO-sic to our ears. How does it work? So glad you asked. In 4 simple steps you can make help us make a MOO-ve to less in landfill. Sign up today!

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo HQ within 5 business days of receiving payment.

Standard Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur a $7.90 standard flat-rate shipping charge.

Orders over $50 (based on cart subtotal) qualify for free standard shipping.

Express Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur an $11.90 flat-rate express shipping charge.

Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.

Orders over $150 (based on cart subtotal) qualify for free express shipping.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

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Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging

Made from udderly the best skincare ingredients

How we can MOOVE into your skincare routine

1
Moothpaste – Fluoride Free 100g Moothpaste – Fluoride Free 100g
Moothpaste – Fluoride Free 100g
4.8
Rated 4.8 out of 5 stars
4.8 Stars (131 Reviews)
Fills in surface scratches to help prevent tooth decay.
$9.90
2
Moothwash 300ml Moothwash 300ml
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4.7
Rated 4.7 out of 5 stars
4.7 Stars (7 Reviews)
With Natural Anti-Bacterials For Healthy Gums & Fresher Breath.
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4.8
Rated 4.8 out of 5 stars
Based on 131 reviews
131 reviews
  • EA
    Elizabeth A.
    Verified Buyer
    I recommend this product
    What is your age range? 55-64
    What is your skin type? Sensitive
    Product Standouts Unique, Smells Great, Easy To Use
    Rated 5 out of 5 stars
    2/21/24
    Sparkling

    Love the product. Not sure if the natural fluoride is as good as the chemical one found in other toothpastes.

    I have been using this product for years & have no complaints.

    Thank you.

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
    MA Profile picture for MooGoo AU
    MooGoo AU
    2/22/24

    Thank moo for the feedback, Elizabeth!

  • JA
    Jak A.
    Verified Buyer
    I recommend this product
    What is your age range? 25-34
    What is your skin type? Combination
    Product Standouts Smells Great, Easy To Use, Gentle, Great Ingredients
    Rated 5 out of 5 stars
    2/21/24
    Just bought my second tube

    I really like this toothpaste a lot. It's not too minty and strong in flavor and also doesn't get as foamy as other toothpastes. Both of these things help my sensory dislike of regular toothpaste. I'm not fussed about the fluoride issue truthfully but I'm happy that there is a remineralising agent in here.

    It cleans my teeth and leaves my mouth feeling fresh without being an overwhelming taste and texture. What more could you want?

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
  • JH
    janet H.
    Verified Buyer
    I recommend this product
    What is your age range? Over 65+
    What is your skin type? Dry
    Product Standouts Great Ingredients
    Rated 5 out of 5 stars
    2/21/24
    Glad I found it

    Just like normal toothpaste, only better ! Lovely big tubefull for the price, tastes good for a toothpaste, and I'm sure it's doing my toofypegs good. Thank you for producing it.

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
    MA Profile picture for MooGoo AU
    MooGoo AU
    2/22/24

    Hay Janet,
    Moo-velous to hear our toothpaste is 'udderly' satisfying! Thanks for the positive review! 🐄🦷

  • CH
    Casey H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2/19/24
    Love this

    I am a dental nurse and have struggled to find a flourude free toothpaste which the whole family likes. The plastic casing it is in, is a little annoying as it's hard for my kids not to squeeze out too much. Which is wasteful and I have to buy more often than I would like.

    MA Profile picture for MooGoo AU
    MooGoo AU
    2/20/24

    Hay Casey,
    Thank you for sharing your experience with us. It sounds like you've been on quite a quest to find the right fluoride-free toothpaste for your family. We have noted your feedback on the packaging; we are always looking for ways to improve and we really appreciate your input!

    If you have more feedback or suggestions, please don't hesitate to reach out to us again.

  • MW
    Michelle W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2/19/24
    Love it!

    We love this toothpaste as a family. No nasties with a pleasant mild mint flavour.

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Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral