Most antiperspirants work by clogging pores with Aluminium salts. Aluminium in our armpits? No thanks. We feel that aluminium belongs in our roofs, not under our arms! Our formula works by allowing perspiration (which is odourless) and controlling odour causing bacteria. No bacteria, no smell.
We were so proud of developing this unique formula in Australia, we decided to launch 3 new scents! Coconut Cream, Oats & Honey and one (un)scent, Sensitive, for those who like to keep it simple. So while your pits continue to be treated to a 100% Aluminum-free formula, your nose is now spoiled for choice.
Oats & Honey is a sweet and warm nose-pleasing product, with a scent so delicious you'll want to eat it. And you can eat it if you want but it doesn't taste as good as it smells, trust us. It's made with natural ingredients of course, so if it somehow ends up in your mouth, you'll be A-OK. It smells like our Milk Shampoo.
Coconut Cream is the freshest of the Fresh Cream Deodorants. This cool, creamy concoction will take you back to the warm days of summer or dreaming about the Pina Coladas on your last beach holiday, sipping 'til you could sip no more (seems like a lifetime ago...sigh). It smells just like our Cream Conditioner.
Sensitive is our silent achiever. Understated and unscented, this one was made with the sensitive types in mind. And there's a lot of us out there! If you're often easily irritated (sounds like us) by antiperspirants, or your pits are particularly pedantic, we've got you fully covered. Literally, just cover your armpits in this.
Aqua (H₂O’s Fancy Name), Magnesium Hydroxide (Milk of Magnesia), Xanthan Gum (Food Grade Thickener), Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Honey, Humulus Lupulus (Hops) Extract, Zea Mays (Corn) Starch, Hamamelis Virginiana (Witch Hazel) Extract.
Aqua (H₂O’s Fancy Name), Magnesium Hydroxide (Milk of Magnesia), Xanthan Gum (Food Grade Thickener), Piroctone Olamine (Olamine Salt), Fragrance - Coconut Reef (Phthalate-Free), Humulus Lupulus (Hops) Extract, Zea Mays (Corn) Starch, Hamamelis Virginiana (Witch Hazel) Extract.
Aqua (H₂O’s Fancy Name), Magnesium Hydroxide (Milk of Magnesia), Xanthan Gum (Food Grade Thickener), Piroctone Olamine (Olamine Salt), Humulus Lupulus (Hops) Extract, Zea Mays (Corn) Starch, Hamamelis Virginiana (Witch Hazel) Extract.
We show all the ingredients on our website, not just the pretty ones. That way you can see why we chose them and get in touch if you have any more questions.
Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
Do natural deodorants work?
The confusion here seems to be endless. The answer is, well it depends. In comparison to antiperspirant products, which just like the name implies are anti-perspiration, then no, ours doesn’t work. The reason for this is because it’s a deodorant, which means it deodorises. No natural deodorant is an antiperspirant because ingredients that stop you from sweating by clogging your sweat glands contain aluminum, and putting aluminum under your arms isn’t exactly the most natural thing in the world.
Whether a crystal, a paste, or a roll-on like ours, the effectiveness of a deodorant is how well it controls your smelliness. Specifically, we use an alkaline formula to control odour-causing bacteria from throwing a party (no bacteria = no smell), but others like to use essential oils. We’re just not that into smelling like a Tea Tree Forest, and essentials oils can sometimes sting the delicate, thin skin of the armpit. You will still sweat – a natural process, and one we prefer not to mess with.
What’s the deal with switching to natural deodorants?
We often hear from customers who start using our natural deodorant after a long history of antiperspirant use. After a few days, some of them get in touch concerned that our deodorant doesn’t work for them, but mostly they’re just not used to sweating at all and think it’s not working. Some of them even let us know that they became really smelly. While this sounds bad, it’s actually a good thing. It means that your sweat glands are starting to detoxify themselves after being clogged up for so many years. Hallelujah! We found that there is a transition period of about 2 weeks as the body adjusts to the new glorious freedom of natural deodorant.
Is this product made of milk?
We aren’t called MooGoo because our products are based on milk. Fresh milk in a deodorant would go off and be smelly. Yuck! We do use Milk Protein in some of our creams and hair care products, and it’s sourced ethically and sustainably from happy and healthy cows raised on a beautiful farm in New Zealand. But this product in particular is free from all dairy-based ingredients.