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Moothpaste is formulated with micro hydroxyapatite to support enamel remineralisation — comparable to fluoride — plus theobromine (extracted from cacao) to help support strong enamel. It's more than just a "natural toothpaste" — it's a straight swap for the fluoride, SLS and saccharin still hiding in most toothpaste tubes. MooGoo also independently tests for low abrasivity, so it's gentle on gums. And if the toddler treats brushing time as snack time, you can check the ingredient list and find nothing to worry about.
Our Moothwash contains DIM to help support a clean, balanced mouth by targeting the biofilm buildup where decay-causing bacteria thrive.
"My new favourite! 10/10 🤍"
Everything Moothpaste makes, in the flavours people actually re-order.

Same fluoride-free, hydroxyapatite formula as the grown-up range — just sweeter, so brushing time stops being a negotiation.
No fluoride doesn't mean nothing's working. Here's what's in the tube instead, and why it's there.
Dr Vanessa has spent 25+ years working across both traditional and natural dentistry. She now works alongside MooGoo on the fluoride-free, hydroxyapatite-and-theobromine approach behind Moothpaste — and, like any good dentist, she'll still tell you to see your own for advice specific to your teeth.
Meet Dr VanessaReal feedback from the routine, not the marketing copy.
"Really like this stuff. It has a lovely, subtle mint taste that isn't overpowering at all, and it leaves your teeth feeling super smooth and squeaky clean after brushing."
"Love it cause it works out it's fluoride free."
"Fantastic taste! Great to have a natural alternative for the whole family!"
"Tastes simply clean — not like the metal and chemical taste I got from other mouthwashes."
"My son loved the toothpaste. Would buy again."
"Tube easy to open and toothpaste has a lovely taste."
Peppermint Moothpaste ratings, sourced from moogoo.com.au — MooGoo's most-reviewed fluoride-free toothpaste.
More on fluoride-free ingredients and the science behind Moothpaste, straight from moogoo.com.au.

What's driving the shift away from fluoride, and whether a hydroxyapatite alternative is right for you.
Read on moogoo.com.au →
How calcium hydroxyapatite supports enamel remineralisation as a fluoride-free alternative.
Read on moogoo.com.au →
Why Moothpaste is formulated with edible-safe ingredients, for kids who treat brushing time as snack time.
Read on moogoo.com.au →Moothpaste is one corner of the MooGoo range. Everything ships from the same place — mix and match freely.