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Edible Lip Balms
Dry, cracked lips? Pick your flavour.
Most lip balm ends up in your mouth sooner or later. Ours is made from edible oils and butters with no Petroleum Jelly, so you can reapply as often as your lips need. Seven flavours, one gentle formula the whole family can share.
Clean & cruelty-free
Made from natural ingredients
Proudly Australian made & owned
Recyclable packaging
Clean & cruelty-free
Made from natural ingredients
Proudly Australian made & owned
Recyclable packaging
The lick, apply, repeat cycle
Why your lips keep feeling dry
The problem
Lips have no oil glands of their own
So they lose moisture fast, especially in wind, sun and air-conditioning. Many balms use Petroleum Jelly and waxes that sit on top rather than nourish. Lips still feel dry, you reapply, and each time a little more ends up in your mouth.
Our fix
Edible ingredients your lips can use
We blend Coconut, Apricot, Jojoba and Sweet Almond Oils with Cocoa Butter and Beeswax to soften and help hold moisture in. Every ingredient is one we are comfortable with going in your mouth, so each flavour is safe to swipe on as often as you like.
Find your flavour
Tastes like vanilla cookies
Vanilla Dream
Ultra-soft, buttery lips like vanilla cookies.
When your lips feel tight and rough by lunchtime, a thin waxy balm will not cut it. Cocoa Butter and Coconut Oil melt in to soften, and natural Vitamin E helps care for the skin barrier. Lightly sweetened with Stevia, so it tastes like a treat without any sugar.
- Cocoa Butter for a rich, buttery finish
- Natural Vitamin E to help care for delicate lip skin
- Sweetened with Stevia, never sugar
Price: $6.50
Tastes like fresh mandarin
Original Cow Lick
Soft, nourished lips with Mandarin Peel.
If your lips split at the corners or peel no matter how often you reapply, start here. Allantoin helps soothe dry, cracked lips while Coconut, Apricot, Jojoba and Sweet Almond Oils soften. A splash of Mandarin Orange Peel Oil makes it taste as good as it feels.
- Allantoin to help soothe cracks and splits
- Mandarin Orange Peel Oil for a light citrus taste
- Our original, the one that started it all
Price: $6.50
Tastes like fresh coconut
Coconut Cream
Smooth, creamy lips with a fresh coconut taste.
Air-conditioning, long flights and windy school runs can strip lips in an hour. Coconut Oil is rich in fatty acids that help soften lips and hold moisture in, so you are not reaching for your balm every five minutes.
- Coconut Oil to help hold moisture in
- Jojoba and Sweet Almond Oils for a smooth, non-sticky feel
- Long-lasting so you reapply less
Price: $6.50
Tinted with radish root
Tinted Strawberry
A soft, natural tint from radish root.
Want a hint of colour without a lipstick that dries your lips out? This one softens like the rest of the range and leaves a sheer berry tint. The colour comes from radish root, not synthetic dyes, and the strawberry flavour is subtle and Phthalate-free.
- Tinted with radish root for an everyday flush of colour
- Phthalate-free strawberry flavour
- No synthetic dyes
Price: $6.50
Tastes like fresh watermelon
Fresh Watermelon
Juicy, sweet and only here for summer.
Summer sun, salt water and pool days leave lips dry fast. Fresh Watermelon has the same edible base of Coconut, Apricot, Jojoba and Sweet Almond Oils, plus Allantoin to help soothe dry, cracked lips. It is a limited edition, so once it is gone, it is gone.
- Allantoin to help soothe dry, cracked lips
- Natural watermelon flavour that tastes like summer
- Limited edition for a short time only
Price: $6.50
With Clear Zinc for sun protection
Clear Zinc SPF 15
Sun-safe lips with natural Zinc protection.
Lips are thin and easy to forget when the sunscreen comes out, little ones included. This balm uses Zinc Oxide, a natural mineral that sits on the skin to help reflect UV, instead of chemical filters. Shea and Cocoa Butter keep lips soft while you are out.
- Zinc Oxide for natural mineral sun protection
- Raspberry Seed Extract with Shea and Cocoa Butter to keep lips soft outdoors
- Gentle enough for the whole family
Price: $6.50
Tastes like minty honey
Tingling Honey
A cooling tingle with Menthol and Honey.
For anyone who likes to feel their lip balm working. The same edible, nourishing base as the rest of the range, with Menthol for a fresh, cooling tingle and Honey for a little sweetness.
- Menthol for a fresh, cooling tingle
- Honey for natural sweetness
- Petroleum Jelly free
Price: $6.50
Watch and shop
See them on real lips
Short clips of our lip balms in action, straight from the Herd.
In every flavour
Ingredients you could eat
Coconut Oil
A plant oil rich in fatty acids that helps soften lips and hold moisture in. We use it because it is gentle, edible and tastes good.
Cocoa Butter
A rich butter from the cacao bean that forms a soft, breathable layer on the lips. We chose it to help protect against wind and cold.
Beeswax
A natural wax that gives each balm its smooth glide and helps seal moisture in. We use it instead of petroleum-based waxes.
Natural Vitamin E
An antioxidant that helps care for the skin barrier. We pay more for the natural form because it has twice the bioavailability of synthetic.
A plant oil rich in fatty acids that helps soften lips and hold moisture in. We use it because it is gentle, edible and tastes good.
A rich butter from the cacao bean that forms a soft, breathable layer on the lips. We chose it to help protect against wind and cold.
A natural wax that gives each balm its smooth glide and helps seal moisture in. We use it instead of petroleum-based waxes.
An antioxidant that helps care for the skin barrier. We pay more for the natural form because it has twice the bioavailability of synthetic.
Left outPetroleum JellyParabensPhenoxyethanolNever tested on animals
Left out
Petroleum JellyParabensPhenoxyethanolNever tested on animals
Straight From The Lips Of The Herd
Lips that keep coming back for more
Kissably soft, lickably good and never far from reach.
4.8
Average Rating
1,000+
Verified Reviews
Would Recommend
7
Lickable Flavours
Before you pucker up
The lowdown on our lip balms
The questions we hear most, from flavours and tints to sun care and little ones.
It means every ingredient is one we are comfortable with going in your mouth, because lip balm always ends up there eventually. No Petroleum Jelly, no Parabens and no Phenoxyethanol.
Start with Original Cow Lick. It contains Allantoin, which helps soothe dry, cracked lips. Vanilla Dream is a good pick if you prefer a richer, buttery feel.
Yes, a soft, sheer tint from radish root. It builds a little with each swipe and is made without synthetic dyes.
Yes. It uses Zinc Oxide, a natural mineral sunscreen, for broad-spectrum protection instead of chemical UV filters. Reapply after eating, drinking and swimming.
Yes. All our lip balms are family friendly and gentle enough for little ones.
All MooGoo products are cruelty free and never tested on animals. Our lip balms contain Beeswax, so they are not vegan.
From the MooGoo blog
Get the scoop
Lip care tips and ingredient stories from the MooGoo team.
Can't pick just one?
At $6.50 each, most of our herd keeps one in the bag, one by the bed and one in the car. Free shipping on orders over $50 and a 100% money-back guarantee.
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