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We’re here, lets chatEdible Lip Balm 5g – Strawberry Tinted
Rated 4.7 out of 5 stars
4.7 Stars (142 Reviews)
DESCRIPTION
- Tinted naturally with plant-based colour, no synthetic dyes or beetle extracts
- With a subtle, natural and Phthalate-free Strawberry flavour
- Made with edible ingredients – because everything that goes on the lips, eventually gets eaten
- Packed with nourishing natural oils to keep lips soft, smooth and hydrated
- 100% Petroleum-free – we skip the nasties most lip balms are made from
- Full of gentle, skin-loving ingredients to care for lips naturally
- Lightweight, non-greasy formula that feels comfortable all day
Beetle-free and totally edible.
When we set out to add a subtle, natural tint to our lip balm, we discovered that many other brands use something called Cochineal - a red colouring made by boiling beetles. Yep, beetles. It can also appear on labels as Carmine, Natural Colours or Natural Red Number. 4. While there’s nothing technically wrong with it (unless you’re a Cochineal insect), the idea of bug residue on our lips didn’t quite sit right with us. So, we found a nicer way.
Instead, we use Raphanus Sativus (Radish) Root Extract - a natural pigment derived from radishes! It gives the Strawberry Tinted Lip Balm its beautiful reddish tint, minus the bugs and synthetic dyes. Plus, it’s rich in antioxidants and has gentle astringent properties to help keep lips healthy, moisturised and naturally vibrant.
INGREDIENTS
Prunus Amygdalus Dulcis (Almond) Oil, Simmondsia Chinensis (Jojoba) Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Tocopheryl (Natural Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Copernicia Cerifera (Carnauba) Wax, Fragrance - Strawberry (Phthalate-free), Citric Acid, Raphanus Sativus Root Extract, Maltodextrin, Bentonite.
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
FAQs
What ingredients do you avoid when making a lip balm?
There's lots of things you won't find in these lip balms (or any of our other products) because they were all formulated for family members and close friends. This includes Paraffin and Mineral Oil which derive from petroleum, but are commonly found in most commercial lip products. We don’t think putting the stuff that goes into our cars on our lips is the healthiest thing we can do, especially when everything on the lips eventually gets eaten.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). We avoid a lot of other things too, way too many to list here.
Shipping & Returns
Order Processing
All orders are dispatched from MooGoo HQ within 5 business days of receiving payment. This may be longer during sale periods.
Standard Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur a $9.90 standard flat-rate shipping charge.
Orders over $50 (based on cart subtotal) qualify for free standard shipping.
Express Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur an $14.90 flat-rate express shipping charge.
Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.
Orders over $150 (based on cart subtotal) qualify for free express shipping.
Returns
MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.
Read more on shipping and returns in our terms and conditions.
DESCRIPTION
- Tinted naturally with plant-based colour, no synthetic dyes or beetle extracts
- With a subtle, natural and Phthalate-free Strawberry flavour
- Made with edible ingredients – because everything that goes on the lips, eventually gets eaten
- Packed with nourishing natural oils to keep lips soft, smooth and hydrated
- 100% Petroleum-free – we skip the nasties most lip balms are made from
- Full of gentle, skin-loving ingredients to care for lips naturally
- Lightweight, non-greasy formula that feels comfortable all day
Beetle-free and totally edible.
When we set out to add a subtle, natural tint to our lip balm, we discovered that many other brands use something called Cochineal - a red colouring made by boiling beetles. Yep, beetles. It can also appear on labels as Carmine, Natural Colours or Natural Red Number. 4. While there’s nothing technically wrong with it (unless you’re a Cochineal insect), the idea of bug residue on our lips didn’t quite sit right with us. So, we found a nicer way.
Instead, we use Raphanus Sativus (Radish) Root Extract - a natural pigment derived from radishes! It gives the Strawberry Tinted Lip Balm its beautiful reddish tint, minus the bugs and synthetic dyes. Plus, it’s rich in antioxidants and has gentle astringent properties to help keep lips healthy, moisturised and naturally vibrant.
INGREDIENTS
Prunus Amygdalus Dulcis (Almond) Oil, Simmondsia Chinensis (Jojoba) Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Tocopheryl (Natural Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Copernicia Cerifera (Carnauba) Wax, Fragrance - Strawberry (Phthalate-free), Citric Acid, Raphanus Sativus Root Extract, Maltodextrin, Bentonite.
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
FAQs
What ingredients do you avoid when making a lip balm?
There's lots of things you won't find in these lip balms (or any of our other products) because they were all formulated for family members and close friends. This includes Paraffin and Mineral Oil which derive from petroleum, but are commonly found in most commercial lip products. We don’t think putting the stuff that goes into our cars on our lips is the healthiest thing we can do, especially when everything on the lips eventually gets eaten.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). We avoid a lot of other things too, way too many to list here.
Shipping & Returns
Order Processing
All orders are dispatched from MooGoo HQ within 5 business days of receiving payment. This may be longer during sale periods.
Standard Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur a $9.90 standard flat-rate shipping charge.
Orders over $50 (based on cart subtotal) qualify for free standard shipping.
Express Shipping – Excluding international shipments
Orders under $50 (based on cart subtotal) will incur an $14.90 flat-rate express shipping charge.
Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.
Orders over $150 (based on cart subtotal) qualify for free express shipping.
Returns
MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.
Read more on shipping and returns in our terms and conditions.
Ask the Herd Anything!
We’re here, lets chatMade from udderly the best skincare ingredients
Sweet Almond Oil
Sweet Almond Oil is extracted from almond kernels and is nourishing to irritated and dry skin. It’s high in minerals and vitamins, and the types of fatty acids needed to help repair troubled skin.
Radish Root Extract
For a subtle and natural colour to our lip balm.
Jojoba Seed Oil
Jojoba Oil is extracted from jojoba seeds and is one of our all-time favourite oils to use. While it is actually a liquid wax, it is non-comedogenic (it does not clog the pores), extremely moisturising, light and sinks into the skin easily.
Shea Butter
The natural complex fat extracted from the nuts of the Shea Tree, and one of the most intense moisturising ingredients available. The traditional use of the butter is to reduce the appearance of fine lines, scars and stretch marks, and to ease a variety of skin irritations.
Tocopherol (Natural Vitamin E)
We choose only to use naturally sourced Vitamin E instead of a synthetic one. Although it is more expensive, it has twice the bioavailability of synthetic forms which we think is worth the extra cost.
How we can MOOVE into your skincare routine
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142 reviews
- BBBarbara B.Verified Buyer8/1/25Rated 5 out of 5 starsIt smells just like strawberries
It feels nice on my lips , so moisturising and soft. On my bare/no make up lips there's a nice strawberry scented shine.
- JJuliaVerified Reviewer3/31/25Rated 1 out of 5 starsFormula Has Changed
Formula has changed... so sad. It's now a bright candy pink colour compared to its deep red-brown tone. Very disappointed... It will be a miracle to find any of the old ones in stores :// the tint is also changed of course.
Bring back the old one! And the packaging too. Literally loved the milk carton-shaped packaging.
MAMooGoo AU4/2/25Hay Julia,
Thanks for your feedback!
We have adjusted the formula based on a lot of customer requests, making it a bit more pigmented and adding beetroot for a natural tint. We understand that change isn’t always for everyone, and we’re sorry this one didn’t hit the mark for you. We really appreciate you sharing your thoughts, and we’ll be sure to pass them along to the team. 💙 - SKSumeet K.Verified Buyer3/19/25Rated 5 out of 5 starsGood product
A very good lip balm with light tint and beautiful strawberry scent.
- ASAngela S.Verified Buyer8/30/25Rated 5 out of 5 starsHappy lips 😁
This is a really nice lip balm to use and seems to stay on longer than some others.
- LKLorraine K.Verified Buyer8/29/25Rated 5 out of 5 starsLovely lip balm
Really like this - goes on well, looks good and has a nice taste
