Edible Lip Balm 5g – Strawberry Tinted

4.7
Rated 4.7 out of 5 stars
4.7 Stars (148 Reviews)

A Soft, Natural Strawberry Colour

$6.50
DESCRIPTION
  • Tinted naturally with plant-based colour, no synthetic dyes or beetle extracts
  • With a subtle, natural and Phthalate-free Strawberry flavour
  • Made with edible ingredients – because everything that goes on the lips, eventually gets eaten
  • Packed with nourishing natural oils to keep lips soft, smooth and hydrated
  • 100% Petroleum-free – we skip the nasties most lip balms are made from
  • Full of gentle, skin-loving ingredients to care for lips naturally
  • Lightweight, non-greasy formula that feels comfortable all day

Beetle-free and totally edible.

When we set out to add a subtle, natural tint to our lip balm, we discovered that many other brands use something called Cochineal - a red colouring made by boiling beetles. Yep, beetles. It can also appear on labels as Carmine, Natural Colours or Natural Red Number. 4. While there’s nothing technically wrong with it (unless you’re a Cochineal insect), the idea of bug residue on our lips didn’t quite sit right with us. So, we found a nicer way.

Instead, we use Raphanus Sativus (Radish) Root Extract - a natural pigment derived from radishes! It gives the Strawberry Tinted Lip Balm its beautiful reddish tint, minus the bugs and synthetic dyes. Plus, it’s rich in antioxidants and has gentle astringent properties to help keep lips healthy, moisturised and naturally vibrant.

INGREDIENTS

Prunus Amygdalus Dulcis (Almond) Oil, Simmondsia Chinensis (Jojoba) Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Tocopheryl (Natural Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Copernicia Cerifera (Carnauba) Wax, Fragrance - Strawberry (Phthalate-free), Citric Acid, Raphanus Sativus Root Extract, Maltodextrin, Bentonite.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

What ingredients do you avoid when making a lip balm?

We’re picky about what goes into our Lip Balms (and all our products) because they’re made for family and friends, not just customers. That means no petroleum-derived Paraffin or Mineral Oil, common in most commercial lip balms, because putting what you’d find in your car on your lips just doesn’t feel right, especially when it eventually gets ingested.

We also steer clear of synthetic preservatives like Parabens and Phenoxyethanol, which you’ll still see in many so-called “natural” brands. And that’s just the start! We avoid plenty of other nasties, too many to name here. The result? Lip Balms that are safe, nourishing and genuinely good for you.

Are MooGoo lip balms natural?

Yes! All MooGoo Lip Balms are made with natural, edible ingredients. No petroleum-based nasties, synthetic fragrances or harsh chemicals - just nourishing oils that really hydrate your lips.

Is this safe for kids and family use?

Absolutely. All our Lip Balms are family-friendly, safe and gentle enough for little ones.

Are the balms vegan and cruelty-free?

All MooGoo products are cruelty-free and not tested on animals. They do contain Beeswax though, which means they are not vegan.

How should I store MooGoo lip balms?

Keep them in a cool, dry place away from direct sunlight. They’re travel-friendly and perfect for pockets or handbags.

Are MooGoo lip balms long-lasting?

They absorb quickly while nourishing your lips. Reapply as needed for soft, hydrated lips all day.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo HQ within 5 business days of receiving payment. This may be longer during sale periods.

Standard Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur a $9.90 standard flat-rate shipping charge.

Orders over $50 (based on cart subtotal) qualify for free standard shipping.

Express Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur an $14.90 flat-rate express shipping charge.

Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.

Orders over $150 (based on cart subtotal) qualify for free express shipping.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

DESCRIPTION
  • Tinted naturally with plant-based colour, no synthetic dyes or beetle extracts
  • With a subtle, natural and Phthalate-free Strawberry flavour
  • Made with edible ingredients – because everything that goes on the lips, eventually gets eaten
  • Packed with nourishing natural oils to keep lips soft, smooth and hydrated
  • 100% Petroleum-free – we skip the nasties most lip balms are made from
  • Full of gentle, skin-loving ingredients to care for lips naturally
  • Lightweight, non-greasy formula that feels comfortable all day

Beetle-free and totally edible.

When we set out to add a subtle, natural tint to our lip balm, we discovered that many other brands use something called Cochineal - a red colouring made by boiling beetles. Yep, beetles. It can also appear on labels as Carmine, Natural Colours or Natural Red Number. 4. While there’s nothing technically wrong with it (unless you’re a Cochineal insect), the idea of bug residue on our lips didn’t quite sit right with us. So, we found a nicer way.

Instead, we use Raphanus Sativus (Radish) Root Extract - a natural pigment derived from radishes! It gives the Strawberry Tinted Lip Balm its beautiful reddish tint, minus the bugs and synthetic dyes. Plus, it’s rich in antioxidants and has gentle astringent properties to help keep lips healthy, moisturised and naturally vibrant.

INGREDIENTS

Prunus Amygdalus Dulcis (Almond) Oil, Simmondsia Chinensis (Jojoba) Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Tocopheryl (Natural Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Copernicia Cerifera (Carnauba) Wax, Fragrance - Strawberry (Phthalate-free), Citric Acid, Raphanus Sativus Root Extract, Maltodextrin, Bentonite.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

What ingredients do you avoid when making a lip balm?

We’re picky about what goes into our Lip Balms (and all our products) because they’re made for family and friends, not just customers. That means no petroleum-derived Paraffin or Mineral Oil, common in most commercial lip balms, because putting what you’d find in your car on your lips just doesn’t feel right, especially when it eventually gets ingested.

We also steer clear of synthetic preservatives like Parabens and Phenoxyethanol, which you’ll still see in many so-called “natural” brands. And that’s just the start! We avoid plenty of other nasties, too many to name here. The result? Lip Balms that are safe, nourishing and genuinely good for you.

Are MooGoo lip balms natural?

Yes! All MooGoo Lip Balms are made with natural, edible ingredients. No petroleum-based nasties, synthetic fragrances or harsh chemicals - just nourishing oils that really hydrate your lips.

Is this safe for kids and family use?

Absolutely. All our Lip Balms are family-friendly, safe and gentle enough for little ones.

Are the balms vegan and cruelty-free?

All MooGoo products are cruelty-free and not tested on animals. They do contain Beeswax though, which means they are not vegan.

How should I store MooGoo lip balms?

Keep them in a cool, dry place away from direct sunlight. They’re travel-friendly and perfect for pockets or handbags.

Are MooGoo lip balms long-lasting?

They absorb quickly while nourishing your lips. Reapply as needed for soft, hydrated lips all day.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo HQ within 5 business days of receiving payment. This may be longer during sale periods.

Standard Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur a $9.90 standard flat-rate shipping charge.

Orders over $50 (based on cart subtotal) qualify for free standard shipping.

Express Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur an $14.90 flat-rate express shipping charge.

Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.

Orders over $150 (based on cart subtotal) qualify for free express shipping.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

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Woman applying MooGoo Strawberry Tinted Lip Balm  white background, natural lip care with edible oils, soft hydration and a gentle strawberry flavour, phthalate free, petroleum free, beetle and synthetic dye free. MooGoo Strawberry Tinted Lip Balm in box on plain white background, natural lip care with edible oils, soft hydration and a gentle strawberry flavour, phthalate free, petroleum free, beetle and synthetic dye free.
Edible Lip Balm 5g – Strawberry Tinted
4.7
Rated 4.7 out of 5 stars
4.7 Stars (148 Reviews)
A Soft, Natural Strawberry Colour
$6.50
4.7
Rated 4.7 out of 5 stars
Based on 148 reviews
148 reviews
  • CB
    Caroline B.
    Verified Buyer
    9/9/25
    Rated 5 out of 5 stars
    Love these lip balms

    All products are amazing

  • BB
    Barbara B.
    Verified Buyer
    8/1/25
    Rated 5 out of 5 stars
    It smells just like strawberries

    It feels nice on my lips , so moisturising and soft. On my bare/no make up lips there's a nice strawberry scented shine.

  • J
    Julia
    Verified Reviewer
    3/31/25
    Rated 1 out of 5 stars
    Formula Has Changed

    Formula has changed... so sad. It's now a bright candy pink colour compared to its deep red-brown tone. Very disappointed... It will be a miracle to find any of the old ones in stores :// the tint is also changed of course.

    Bring back the old one! And the packaging too. Literally loved the milk carton-shaped packaging.

    MA Profile picture for MooGoo AU
    MooGoo AU
    4/2/25

    Hay Julia,

    Thanks for your feedback!
    We have adjusted the formula based on a lot of customer requests, making it a bit more pigmented and adding beetroot for a natural tint. We understand that change isn’t always for everyone, and we’re sorry this one didn’t hit the mark for you. We really appreciate you sharing your thoughts, and we’ll be sure to pass them along to the team. 💙

  • SK
    Sumeet K.
    Verified Buyer
    3/19/25
    Rated 5 out of 5 stars
    Good product

    A very good lip balm with light tint and beautiful strawberry scent.

  • KB
    Kiani B.
    Verified Buyer
    What is your age range? 25-34
    What is your skin type? Combination
    Product Standouts Smells Great, Easy To Use, Hydrating, Healing, Great Ingredients
    9/26/25
    What is your age range? 25-34
    What is your skin type? Combination
    Product Standouts Smells Great, Easy To Use, Hydrating, Healing, Great Ingredients
    Rated 5 out of 5 stars
    Lovely

    Beautiful scent, feel and taste ;)

    Leaves lips hydrated

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
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Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral