Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralization. And in reality, we're not antifluoride we just don't agree with many other ingredients found in commercial toothpaste. So we developed a natural base without ingredients like Propylene Glycol, Saccharin, Caustic Soda, Titanium Dioxide, SLS and lots more and then we added Fluoride.
MooGoo Moothpaste provides the oral health benefits of Fluoride without the unhealthy, synthetic fillers, binding agents and flavours that belong back in the times when we were told smoking was good for us.
Fluoride is added to most toothpaste as it assists in the remineralization of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall.
What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). We avoid a lot of other things too, such as Triclosan, an ingredient that is banned from being used in soaps products in the USA but is still found in Toothpastes. There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they are superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
Sorbitol (Keeps it moist and tasty), Sodium Bicarbonate (Low Abrasive Bicarb), Bentonite Clay, Xylitol (Fights Cavity Making Germs), Tapioca Starch, Aqua (H₂O’s Fancy Name), Flavour (Low Allergenic Peppermint), Xanthan Gum (Food Grade Thickener), Decyl Glucoside (Natural Cleanser), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut &Taurine Derived Cleanser), Sodium Fluoride (Remineraliser).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.