Almost 2 years ago we researched all the new natural cleansers that had started becoming available and chose the mildest we could find. At first it was just experimenting for fun (farm-aceutical play) to see if it was possible to use the very mildest one available as the main cleanser. Usually, it is only used as a secondary cleanser. The newest and mildest cleansers are quite a lot more expensive and difficult to formulate with so we were not sure it would be viable. But we liked the result so much that we found ourselves using it all the time. So we thought we just had to make it into a product regardless of the cost.
How do we know it is so gentle? The reason why it’s suitable for even the most sensitive, irritated and inflamed skin is that our formula uses the lowest-irritation cleanser available as its primary ingredient (Sodium Cocoyl Glutamate).
This ingredient has an irritation score that is 38% lower than other leading gentle clinical cleansers, and 75% lower than synthetic detergent, Sodium Lauryl Sulfate (SLS). SLS is an ingredient that’s still commonly used in many popular, therapy wash products and can cause dryness and irritation. You may not have had time to read the ingredients on many cleansers claiming to be “gentle” but some still contain SLS and other ingredients that are far from gentle.
Our Ultra Gentle Cleanser is pH-balanced, dermatologically-tested and free of Parabens, Phenoxyethanol, soap and a whole lot of other ingredients we can’t list here.
After we nailed the base (if we do say so ourselves) and developed the Ultra Gentle Cleanser, we added in some Ceramides, an amazing ingredient and component of healthy skin. Ceramides help the skin retain moisture and acts as a protective barrier. When skin barrier function is compromised, vital moisture escapes and irritants, allergens and pollutants can get in.
Both Ultra Gentle Cleansers were specifically designed for eczema-prone, hypersensitive or fragile skin, but because of its extremely gentle nature, it’s suitable for every skin type and every age, no exceptions. And not only is it one of the most skin-friendly cleansers on the market it is one of the most environmentally friendly too. Through its unique fermentation process of sugar cane/grain, low energy consumption for manufacturing and bio-degradable ingredients.
Our new cleansers pair perfectly with MooGoo’s Eczema & Psoriasis Cream (AUSTL 335464) which has a solid reputation as a follow-on treatment to steroidal creams.
*Source: Irritant and Sensitizing Potential of Eight Surfactants Commonly Used in Skin Cleansers: An Evaluation of 105 Patients, Monica Corazza, Dermatitis, Vol 21, No 5 2010: pp 262–268
Ultra Gentle Cleanser
Water (Aqua), Sodium Cocoyl Glutamate, Propanediol (Plant Based), Sodium Lauroampho-acetate (Coconut-based Cleanser), Glycol Distearate (Skin Conditioner) (and) Laureth-4 (and) Cocamidopropyl Betaine, Xanthan gum, Starch acetate, Hydroxyethyl-cellulose, Piroctone Olamine, Natural Vanilla Fragrance, Citric Acid (to balance pH to skin).
Ultra Gentle Cleanser with Ceramides
Water (Aqua), Sodium Cocoyl Glutamate, Propanediol (100% Plant-Based), Sodium Lauroampho-acetate (Coconut-based Cleanser), Glycol Distearate (and) Coco-Glucoside (and) Glyceryl Oleate (and) Glyceryl Stearate, Xanthan gum, Starch Acetate, Hydroxyethylcellulose, Piroctone Olamine, Ceramides, Citric Acid (to balance pH to skin).
We choose to avoid repeated exposure to ingredients like Parabens, Phenoxyethanol and penetration enhancers. And many more we don’t have room to list here.
We show all the ingredients on our website, not just the pretty ones. That way you can see why we chose them and get in touch if you have any more questions.
Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
How is this cleanser environmentally friendly?
This cleanser is environmentally friendly because it doesn’t use dimethicone and other silicones to protect our waterways and it uses a highly environmentally friendly process of fermentation of sugar cane or grain, in which it is refined and then crystalised (graph below).
How is this extra gentle?
The Ultra Gentle Therapy Wash is our most gentle formula because it uses the lowest-irritation cleanser available as its primary ingredient. This ingredient has an irritation score that is 38% lower than other leading gentle clinical cleansers, and 75% lower than synthetic detergent, Sodium Lauryl Sulfate (SLS). It’s also pH-balanced, free of Parabens, Phenoxyethanol, Soap, and more.
Is this cleanser suitable for Eczema?
Our Ultra Gentle Cleanser was designed for eczema-prone, hypersensitive and fragile skin. Because of its extremely gentle nature, it’s suitable for every skin type and every age.
What is SLS?
SLS stands for Sodium Lauryl Sulfate (SLS), (an ingredient that is still commonly used in many popular, therapy wash products). It can be drying and irritate especially to those who are sensitive skin. Our primary ingredient is 75% lower than SLS.
Can this cleanser be used on the face and body, or just the body?
Absolutely! All MooGoo cleansers are for everyone and everywhere. Use on the face & body, suitable for all ages and skin types.
What does "Dermatologically Tested" mean?
You may have seen the term “Dermatologically Tested” on lots of products before, but did you know there’s not an actual definition or regulation for this term? Because that didn’t sit right with us, and because we aim to make products for people with really sensitive skin, we decided to send a bunch of them off to be tested in an independent lab on 54 people who reported having sensitive skin. The results were given on a scale of 0 to 5 with 0 being no irritation or redness and 5 being a reaction. We’re happy to report that other than one person who had a reaction to the adhesive on the patch and another who found the patches painful to remove, all subjects reported 0 for redness and irritation for all the products we sent for testing. To check out the full report and summary of the test we did on this product, click here.