Moothpaste – Fluoride Free 100g

4.8
Rated 4.8 out of 5 stars
4.8 Stars (146 Reviews)

Fills in surface scratches to help prevent tooth decay.

DESCRIPTION
  • A natural toothpaste with a Fluoride-free alternative
  • Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
  • Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
  • Xylitol helps prevent bacteria and plaque from sticking to teeth
  • Stevia Leaf Extract makes it taste nice – especially for kids!

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.

INGREDIENTS

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo HQ within 5 business days of receiving payment.

Standard Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur a $7.90 standard flat-rate shipping charge.

Orders over $50 (based on cart subtotal) qualify for free standard shipping.

Express Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur an $11.90 flat-rate express shipping charge.

Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.

Orders over $150 (based on cart subtotal) qualify for free express shipping.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

DESCRIPTION
  • A natural toothpaste with a Fluoride-free alternative
  • Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
  • Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
  • Xylitol helps prevent bacteria and plaque from sticking to teeth
  • Stevia Leaf Extract makes it taste nice – especially for kids!

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.

INGREDIENTS

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come from minerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo HQ within 5 business days of receiving payment.

Standard Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur a $7.90 standard flat-rate shipping charge.

Orders over $50 (based on cart subtotal) qualify for free standard shipping.

Express Shipping – Excluding international shipments

Orders under $50 (based on cart subtotal) will incur an $11.90 flat-rate express shipping charge.

Orders between $50-150 (based on cart subtotal) will incur a $5.00 flat rate express shipping charge.

Orders over $150 (based on cart subtotal) qualify for free express shipping.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

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1
Moothpaste – Fluoride Free 100g Moothpaste – Fluoride Free 100g
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4.8
Rated 4.8 out of 5 stars
4.8 Stars (146 Reviews)
Fills in surface scratches to help prevent tooth decay.
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146 reviews
  • LR
    Lisa R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3/27/24
    Dental care

    All your products are fantastic l have tried a few that say they are all natural...but they have played havoc with my skin .... at the moment l am going through breast cancer and l need skincare that Moisturisers and hydrates my skin x

    MA Profile picture for MooGoo AU
    MooGoo AU
    3/28/24

    Thanks for your review Lisa! We're so happy to hear. 💙

  • CA
    Cherie A.
    Verified Buyer
    I recommend this product
    What is your age range? 45-54
    What is your skin type? Combination
    Product Standouts Easy To Use, Gentle
    Rated 5 out of 5 stars
    3/22/24
    Great!

    I do prefer the old fluoride product you used to ell but this is the next best thing!

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
  • DC
    Donna C.
    Verified Buyer
    I recommend this product
    What is your age range? 35-44
    What is your skin type? Combination
    Product Standouts Great Ingredients, Fast Acting
    Rated 5 out of 5 stars
    3/20/24
    The best toothpaste with Hydroxyapatite!

    I searched high & low for a toothpaste with Hydroxyapatite to strengthen my enamel, so pleased to have found this! My teeth feel so clean and healthy! This is the 4th tube I’m on and not going to stop thank you moogoo! The ingredients are fantastic & natural yet effective. Doesn’t taste bad either! Love it ❤️

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
  • JF
    Jane F.
    Verified Buyer
    I recommend this product
    What is your age range? 55-64
    What is your skin type? Normal
    Product Standouts Unique, Great Ingredients, Easy To Use
    Rated 5 out of 5 stars
    3/19/24
    Great Ingredients

    Greatest toothpaste with evidence based research ingredients.

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
  • MK
    Marisha K.
    Verified Buyer
    I recommend this product
    What is your age range? Over 65+
    What is your skin type? Sensitive
    Product Standouts Smells Great, Easy To Use, Gentle, Great Ingredients, Fast Acting
    Rated 5 out of 5 stars
    3/19/24
    Moothpaste

    Have always liked it as other toothpastes usually have an artificial sweetener in them & they leave me with a horrible taste in my mouth so Moothpaste is ideal for me.

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
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Clean and cruelty free
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Proudly Australian made and owned
Recycable packaging
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