MooGoo & Dental Care

MooGoo Toothpaste ("Moothpaste" as it's affectionately known) took quite a few years to develop. We've had more than a decade of experience taking care of people's skin, and we like to consider ourselves very knowledgeable when it comes to personal care products. But dental care was a whole new frontier for us!  So we took our time.  Did our research.  Made sure that we created a product that was both effective and in line with our ingredient philosophy.

As you can imagine, we learned lots along the way, and we thought we'd share these insights with you as well.

1. Baking Soda isn't as abrasive as we thought.

According to Mohs Scale of Mineral Hardness, (which measures the hardness of all minerals on a spectrum from 1 - 10) Tooth Enamel has a hardness rating of 5, and Baking Soda has a hardness rating of 2.5. For context, Diamonds have a rating of 10. Despite Baking Soda having half the hardness of Enamel, it still creates enough gentle friction when rubbing up against it, to dislodge plaque from your chompers! 

It has some other benefits for oral health as well. Baking Soda's pH (8.3) is believed to help make your mouth more alkaline.  Which is a good thing, because those pesky mouth bacteria aren't happy in an alkaline environment higher than 6.5.

If you're interested in learning more about Baking Soda as it relates to oral health, this is a good overview: The Benefits of Baking Soda.

2. Some ingredients that have lost popularity in skin care, are still sometimes used in toothpaste. 

This is one of the main reasons we created MooGoo Moothpaste. Our customers asked for a toothpaste that made sure all of the ingredients were the best and most natural available, just like their MooGoo skin care did. We're talking preservatives, Triclosan and Sodium Lauryl Sulphate ("SLS") .

It's surprisingly difficult to find a full list of ingredients for some pretty popular dental care products online! We do note that Colgate has essentially phased out the use of Parabens in their toothpaste products, (excellent!) while Oral B is aiming to remove them from their mouthwash products. However, although they're removing Triclosan from their consumer antibacterial soap products as required by the FDA ruling, this ingredient will remain in Colgate's most popular 'Colgate Total' toothpaste. 

SLS is the surfactant used in most dishwashing liquids and cleansers that causes them to foam and bubble. Because it can be quite irritating to skin, and a lot of our customers have concerns about SLS in general, we don't use it in MooGoo. So of course, we didn't put it in our Moothpaste either. This means it doesn't foam as much as other toothpaste brands - but that doesn't mean it's not doing its job!

We're very aware that these ingredients aren't necessarily going to be problematic unless used in massive quantities. In most cases, brushing with any kind of toothpaste is preferable to not brushing at all! However, we do believe it's important to provide options for those who want a choice. 

MooGoo Dental Range

3.  There are alternatives to Fluoride.

Fluoride is a controversial topic, both in water and in toothpaste. Thankfully these days we can choose to exert a little more control over this, with the use of water filters and fluoride free toothpaste.

That said, Toothpaste needs a remineralising agent, and this has been the primary function of Fluoride in toothpaste. Many people felt that creating a toothpaste without Fluoride was irresponsible. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Given this, and the fact that Fluoride does not fit with our ingredient philosophy, we set out to find a responsible alternative!

Enter Calcium Hydroxyapatite! This is a natural and vegan mineral that we've found offers much the same benefits as Fluoride. As with alternative ingredients in our skin care, this alternative to Fluoride is a little more expensive and is trickier to formulate with. We persevered and found that Hydroxyapatite did a great job of remineralising teeth and repairing small cracks and scratches.

We've always relied on evidence when choosing ingredients, and this was no exception. If you're interested in learning more about the evidence sources for hydroxyapatite, you'll find them on our website. 

4. Many people react to Peppermint Oil.

It's a certain part of Peppermint Oil (and most essential oils) that causes the reaction. Phthalates. Our clever scientific minded Herd found a way to remove Phthalates from the Peppermint Oil and it was great to see less reactions. Because the original Oil has been altered, we can't call it plain old Peppermint Oil anymore, that's why it's called 'Natural Flavour' on our ingredients list.

5. There's some question over Glycerin in toothpaste.

Glycerin is used in most toothpaste to keep it moist. However there have been questions over its use in toothpaste in particular, due to the belief that it may coat teeth and as a result, prevent remineralisation (whether it be Fluoride or Hydroxyapatite!).

We've used Caprylic Capric Triglyceride (fractionated coconut oil) instead - we use lots of coconut based ingredients in our skin care and we're totally comfortable with using these in our toothpaste as well. They do a great job keeping things moist.

6. Toothpaste should taste good.

OK, we already knew this. We use Xylitol for the sweet taste (together with Stevia extract). But sweetness isn't the main reason for its inclusion. Xylitol raises the pH in the mouth after eating and so helps prevent cavities from acid attack. It's also antibacterial and helps prevent demineralisation. So it's not just a pretty, sweet-tasting ingredient.

7. We're really keen on technological firsts!

Our Mouthwash ("Moothwash") doesn't use alcohol, or other common antibacterials, like benzyl alcohol, potassium sorbate, sodium benzoate or phosphoric acid. Instead, it uses probiotic technology through the use of a Lactobacillus ferment, along with naturally antibacterial Essential Oils - Cinnamon Bud, Myrrh and Clovebud. The result is a healthy mouthwash that leaves a lovely taste.

For anyone interested, here's a side by side view of a very popular commercial toothpaste, and MooGoo Moothpaste. We've added some explanations of the ingredients so you can easily compare them.

MooGoo Toothpaste Comparison

To stay up to date with all things MooGoo, keep in touch via Facebook, Instagram or Twitter. It's also a good way to hear what the most important people (our MooGoo customers!) think. Here's what they had to say about MooGoo Moothwash on Facebook!

MooGoo Moothwash Feedback