For those Researching What Really Goes into Skin Care...  Labelling can be misleading

Did you know that not all ingredients need to be shown on the label?

Example:

Most people would assume the above product is mostly Colloidal Oatmeal. However, Oatmeal only makes up 2% of the product. In fact, 96.5% of the ingredients are not shown at all, nor do they need to be under Australian regulations for "listed" products, including sunscreen. In our opinion, this is a loophole which allows some brands to not disclose their ingredients. Usually the hidden ingredients include Paraffin Oil and other cheaper ingredients.

Looking at the above Vitamin E cream you would assume it is a simple product contain just 3 ingredients.

Reality: This cream is 1% Vitamin E and 0.5% Urea and Honey. Almost 98% of the ingredients are not shown.  Each mg is 1/1000 of a gram.

If you believe that the regulations should be changed so that all ingredients on all skin products should be fully disclosed, please let us know.

We put all of our ingredients on the label, not just the "Actives".